E-Commerce
I lead e-commerce growth across digital ordering channels, combining commercial strategy, customer experience, performance marketing, technology, and analytics to build scalable digital commerce operations.
My work covers the full e-commerce customer journey, from customer acquisition and app installation to conversion, repeat ordering, loyalty, retention, and customer lifetime value. I focus on connecting commercial objectives with app, web, CRM, MarTech, attribution, and operational execution.
This experience reflects the scope typically associated with an E-Commerce Manager role. In the Saudi market, the remit of a Saudi E-Commerce Manager also extends to marketplace platforms, local digital ordering behavior, and customer expectations across app and web channels.
← Back to HomeDeveloping and leading integrated e-commerce growth strategies across mobile applications, websites, digital ordering channels, and marketplace platforms, while aligning customer acquisition, conversion, retention, revenue, and profitability objectives.
Leading initiatives designed to strengthen digital sales contribution, improve ordering frequency, increase repeat purchases, and enhance the commercial performance of owned digital channels.
Managing the commercial development of app and web ordering experiences, with a focus on customer journeys, usability, digital conversion, checkout performance, and cross-platform consistency.
Building performance-driven acquisition and conversion initiatives that connect marketing investment with app installs, customer actions, orders, revenue, ROAS, and return on investment.
Identifying friction across discovery, registration, ordering, checkout, payment, fulfilment, and post-purchase experiences, then translating customer journey insights into commercial, marketing, operational, and technical improvements.
Developing retention-focused initiatives through loyalty, CRM, segmentation, customer engagement, personalization, and lifecycle marketing to support repeat ordering and customer lifetime value.
Supporting the development and implementation of e-commerce technology, MarTech, mobile measurement, customer engagement, CRM, marketing attribution, analytics, and data integration capabilities.
Improving visibility across the digital commerce funnel by connecting acquisition, app installs, customer behavior, conversion, orders, revenue, ROAS, ROI, retention, and loyalty performance.
Working across marketing, sales, technology, operations, customer experience, agencies, and external partners to execute e-commerce initiatives and resolve dependencies affecting digital growth.
Building structured e-commerce processes, reporting frameworks, performance reviews, campaign governance, and commercial priorities that support sustainable and scalable growth.